Disney already lost a whopping $1 billion at the box office in 2023. Now their new The Marvels crap might be their biggest bomb yet. $200 million to produce, $100 million to promote, and it only made $47M so far (United States) That’s the lowest opening in MCU history. Now you know why Disney is panicking about the new Snow White, which is expected to be a historic bomb. They replaced the Diversity Squad with CGI dwarves and delayed the movie release by a year (blaming the strike). It still won’t help. – End Wokeness
Disney’s most recent endeavor to infuse its socially conscious agenda into cinema experienced a disappointing setback, with “The Marvels” marking the lowest opening weekend in the history of the Marvel Cinematic Universe (MCU). The MCU, a term encompassing Disney films based on Marvel Comics characters, has been a powerhouse under the leadership of Marvel Studios President Kevin Feige, generating approximately $30 billion since 2008. However, recent releases like “The Eternals” and “Ant-Man and the Wasp: Quantumania,” as well as Disney+ shows such as “She-Hulk: Attorney at Law” and “Secret Invasion,” received lukewarm responses.
“The Marvels,” featuring Brie Larson and Zawe Ashton, faced challenges with delayed marketing due to a Screen Actors Guild strike resolved on November 9. Disney CEO Bob Iger, responding to recent underperformances, announced a reshuffling of Disney’s movie release schedule, pushing back some Marvel films to 2025.
‘The Marvels’ hauled in an estimated $47 million domestically over its debut weekend, the lowest in the 30-plus-film franchise’s history. https://t.co/ZwXqRTZmRJ
— NBC News (@NBCNews) November 13, 2023
CNBC reported that “The Marvels” achieved the second-lowest first-day box office in MCU history, earning $21.5 million on its opening Friday, including $6.6 million from Thursday previews. Only the 2008 film “The Incredible Hulk” recorded lower initial domestic ticket sales. Continued below the Zelenko ad
Paul Dergarabedian, senior media analyst at Comscore, highlighted the significance of the international market for the Marvel brand. Despite the lowest domestic debut for the MCU, he emphasized the film’s reliance on the Thanksgiving holiday corridor to move closer to profitability and determine its overall success.
Shawn Robbins, chief analyst at BoxOffice.com, pointed out the high standards Marvel has set for itself, making each new release face increased pressure to stand out and advance the universe. He acknowledged the challenge of expanding the MCU brand without overwhelming casual audiences.
Robbins noted the juxtaposition of “The Marvels” struggling at the box office while “Loki’s” second season received positive acclaim on Disney+. He considered it a crossroads moment for Marvel creatively and from a business standpoint, suggesting a potential benefit from a relative slowdown in Marvel content in the coming year. Continued below
The Marvels bombs at the box office!
2 different headlines, 2 days apart.
Until @disney and @marvel stop force feeding us their agendas fewer families will be seeing their movies or attending their parks.
Vote with your dollar. Spend money with companies that share your values. pic.twitter.com/8Zcq4dAaCu— Tim Kennedy (@TimKennedyMMA) November 12, 2023
Despite the disappointment, attempts were made to find a positive angle in the wake of the film’s performance. Deadline reported that “The Marvels” achieved the best opening for a movie directed by a black woman. However, given the movie’s overall underwhelming debut, this praise seemed faint.
Director Nia DaCosta addressed the film’s performance in the context of woke backlash, emphasizing her focus on constructive criticism and distancing herself from virulent and prejudiced reactions. Continued below the Goldco Ad
Disney’s strategy of incorporating woke themes into its productions has faced challenges before. “Strange World,” a Disney animated film from the Toy Story franchise, struggled after pre-release headlines celebrated its inclusion of “the first openly gay teen romance in Disney movie history.”
Furthermore, Disney’s decision to delay the release of the live-action version of Snow White, featuring a diverse cast and a Latina lead, until at least 2025, drew attention. The decision was met with criticism, with some attributing the film’s struggles to the casting of a woke feminist who mocked the original classic and its traditional values.
MILLIONS FLEE DISNEY+: As part of an entertainment giant that has been struggling to connect with audiences, the streaming service Disney+ will soon be merging with the company’s Hulu service, Disney CEO Bob Iger said – Newsmax
In conclusion, “The Marvels” appears to be another instance where the maxim “get woke, go broke” holds true. The film’s disappointing performance suggests that moviegoers may not be receptive to heavy-handed doses of identity politics when seeking weekend entertainment.
Major Points Discussed:
- “The Marvels” experienced the worst opening weekend in the history of the Marvel Cinematic Universe, earning only $47 million over its first three days.
- Despite Marvel Studios’ past success, recent films like “The Eternals” and “Ant-Man and the Wasp: Quantumania,” along with Disney+ series, have received lukewarm receptions.
- The delayed marketing of “The Marvels” due to a Screen Actors Guild strike and subsequent reshuffling of Disney’s movie release schedule contributed to its underwhelming performance.
- Industry analysts highlight the film’s reliance on the international market and the upcoming Thanksgiving holiday corridor as crucial factors for potential profitability.
- Disney’s broader trend of underperforming progressive-themed films, such as “Strange World,” and the delayed release of the live-action “Snow White” suggest challenges in balancing social themes with box office success.
MILLIONS FLEE DISNEY+: As part of an entertainment giant that has been struggling to connect with audiences, the streaming service Disney+ will soon be merging with the company’s Hulu service, Disney CEO Bob Iger said. MORE: https://t.co/pkQKgTojzz pic.twitter.com/SyBl0g0N70
— NEWSMAX (@NEWSMAX) November 13, 2023
Comments – Threads – Links
- Dear Disney, everyone is tired of spending money at the box office only to get a lecture on why they are racist, sexist, or homophobic from some woke writer with 10 mental illnesses and 6 different genders. We just want to have a good time when we go see a movie, not a lecture. Adam Loisz
- Hey there #Disney #Marvels. How is canceling masculinity and femininity in your films working out for you? Are you surprised that consumers aren’t getting onboard to support your promotion of Intersectionality and identity politics in your films? D. Duell
- ladies, we need to talk about the internalized misogyny of not consooooming the latest slop farted out by the disney/marvel conveyor belt disappointed in you – Shoe
- It’s almost as if Disney values going woke over making entertaining movies that people will pay to see – Paul A. Szypula
- The MCU has sucked since Endgame. Disney doesn’t employ professional writers anymore, just woke propagandists. This is why Disney fails. And always will moving forward. – Doomcock
- To Spielberg: Sir, because the movie is about completely insufferably woke icons, and it really seems as though Disney cleared the decks of Stan Lee’s beloved creations in order to have these generic girlbosses slither into the warm spot Robert Downey Jr. and Captain America left behind. Laughing at it’s failure is reinforcing the singularity of Stan, Jack and Steve’s creative might, while pointing the finger of scorn at new Lifestyle Brand Marvel Comics. – ETHAN VAN SCIVER
- NEWSMAX: Millions Flee Disney+ Woke policies continue to hurt Disney and Hulu as millions of subscribers flee, forcing the streaming service Disney+ to merging with the company’s Hulu service, Disney CEO Bob Iger said. More. – Dick Morris
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